INDEPENDENT BRANDS AUSTRALIA (IBA) IS FOCUSED ON SECURING LONG-TERM SUSTAINABILITY FOR INDEPENDENT ALCOHOL RETAILERS. UNDER THIS UMBRELLA, THE COMPANY OWNS THE BRAND THE BOTTLE-O.
THE SUMMER FESTIVE PERIOD IS ONE OF THE MOST IMPORTANT PERIODS FOR ALCOHOL RETAILERS. HOW DO WE STAND OUT WITH A SUMMER CAMPAIGN THAT PUTS THE BOTTLE-O AT THE FOREFRONT OF CONSUMER MINDS?
client
IBA
project
Summer Campaign