INDEPENDENT BRANDS AUSTRALIA (IBA) IS FOCUSED ON SECURING LONG-TERM SUSTAINABILITY FOR INDEPENDENT ALCOHOL RETAILERS. UNDER THIS UMBRELLA, THE COMPANY OWNS THE BRAND CELLARBRATIONS.
THE SUMMER FESTIVE PERIOD IS ONE OF THE MOST IMPORTANT PERIODS FOR ALCOHOL RETAILERS. HOW DO WE STAND OUT WITH A SUMMER CAMPAIGN THAT PUTS CELLARBRATIONS AT THE FOREFRONT OF CONSUMER MINDS?
client
IBA
project
Summer Campaign