TONI&GUY. WEBSITE

TONI&GUY ARE GLOBALLY RENOWNED FOR CLIPPING THE BOUNDARIES IN THE WORLD OF HAIRDRESSING.

HOW DO WE CREATE A COHERENT AND UNIFIED DIGITAL IDENTITY FOR THEIR 52 FRANCHISE STORES ACROSS AUSTRALIA?

 

client

Toni&Guy

project

Website

the insight

Our hair is a statement of who we are, we all want to feel that 'our' salon is unique. We needed to design a website that enabled each franchise to display its personality while still keeping unity and clarity in the information provided.

the idea

To drive more customers from site to salon, we designed an uncluttered website layout that put key information at visitor's fingertips. We also created a template that allowed each salon to present themselves with clarity and panache.

content-image-3



the interactions
owned

Owned

  • Website
  • eCRM
earned

Earned

  • Social
paid

Paid

  • None
the results

32,000

Average users per month

25%

Increase in dwell time

9%

Increase in mobile visitors

20%

Decrease in bounce rate